The Cube

The Cube – Barratt Homes at Four Communications

Name and brand identity for five stunning penthouses at this landmark development in Swiss Cottage. This adventurous marketing campaign was the first of its kind for Barratt Homes. The cubism concept involved a lavish, fashion-style photoshoot inspired by the shape of the architecture and azure glass. The conventional sales brochure was replaced by a stylish coffee table book. Also developed was a uniquely designed invitation, as well as microsite and advertising which helped to market these exclusive penthouses.